gallois, you are thinking about intentional placement of the ads, AFAIK it doesn’t work that way – some ads will be automatically selected, if that is Pepsi duting a Coca-Cola video, then it would be it.
Are you sure about that? That would be very dangerous for an advertiser.There must be some sort of guideline so that the advertiser can calculate the value for money spent.
gallois wrote:
Are you sure about that? That would be very dangerous for an advertiser.There must be some sort of guideline so that the advertiser can calculate the value for money spent.
Pretty sure – I’ve seen some avionics vendor ads while watching Garmin videos.
Were they actually Garmin videos? Or were they videos about a Garmin product without being sponsored or product placed.by Garmin?
There are a lot of videos about how to use the Garmin 1000 made by a flght instructor to promote his flight school.If Garmin does not support the video in any way, there is no one to stop another avionics company piggy backing on the same audience. It could even be a good placement for a.company like Jeppesen or Foreflight. Garmin would have no say in the matter, they have no claim on the content.
Now imagine a video on the Coca Cola aerobatics team winning some sort of.championship. Coca Cola have provided certain facilities and maybe some financial support to the.producer..When this programme goes out on YT there appears a couple of 30sec commercials for Pepsi.
How do you think the respective marketing directors would be feeling at the next board meeting. I wouldn’t hold out much hope for his job if the board decide that it wasn’t a good thing. On the other hand.they might think the opposite and the marketing director becomes a hero.🙂
Advertising and marketing is a very cut throat business.
gallois wrote:
Were they actually Garmin videos? Or were they videos about a Garmin product without being sponsored or product placed.by Garmin?
Definitely Garmin – it was their own video about G500 TXi.
gallois wrote:
Now imagine a video on the Coca Cola aerobatics team winning some sort of.championship. Coca Cola have provided certain facilities and maybe some financial support to the.producer..When this programme goes out on YT there appears a couple of 30sec commercials for Pepsi.
How do you think the respective marketing directors would be feeling at the next board meeting. I wouldn’t hold out much hope for his job if the board decide that it wasn’t a good thing.
Well, sometimes I think YT is not in the business of selling ads, but in business of selling YT premium, while ads just made to push to that quicker. And ads are just so frequent, controversial and sometime plain disgusting, that they reenforce my belief.
I am sure YT would prefer subscriptions its steady income. But to reach high subscriber numbers needs content that attracts more than a couple of thousand viewers over 24 months..And how many of them tuned in and tuned out after a few seconds. IIUC the Prime subscription rate is €12 per month. What is the subscription to SkySports, Netflix or the Disney channel and why do you think they outbid each other for prime content?
I enjoy some of the stuff on YT but would.I pay €12 a month to watch somebody’s home video or a corporate video without ads? Not a hope in hell.
gallois wrote:
What is the subscription to SkySports, Netflix or the Disney channel and why do you think they outbid each other for prime content?
About the same.
gallois wrote:
I enjoy some of the stuff on YT but would.I pay €12 a month to watch somebody’s home video or a corporate video without ads? Not a hope in hell.
I’m with you on this…
arj1 wrote:
Well, sometimes I think YT is not in the business of selling ads, but in business of selling YT premium, while ads just made to push to that quicker. And ads are just so frequent, controversial and sometime plain disgusting, that they reenforce my belief.
Google is ALL about selling ads. Ad-sense is de facto the global monopoly for this kind of advertizing and websites using it are totally dependent on Google on what they get paid or not. Sure, apps like YT allow out of jail subscriptions, but not that many other of their stuff do.
Face it: Advertizing is financing a huge part of the internet. Legit or non legit, it does not matter. Big Data is all about personalized adds first and foremost so they can target each individual on their soft spots and sell their brands. The consequence of that is that also most of the online press depends fully on click-ads and is only sustainable, if they fill up their sites with advertizing to the brim, often to the extent that you have to actually look for the news between all the trash.
I am thankful that YT for a start allow me to pay my way out of this, otherwise it would go on my ban list on my routers today, particularly seeing that a lot of kids are using YT quite a lot, having them exposed to this kind of advertizing would simply be totally irresponsible. (Yes, they do that even in kids videos.)
YT is right now serving ads for the absolutely banal crap like Hero Wars every 4 (four) minutes.
One would hope that this will help to destroy YT (since, basically, people who consume multimedia expect it for free, unless it is 4k-resolution video p0rn) and most won’t pay the tenner a month, but who knows? Obviously YT hopes the tenner will compensate for the loss of viewing numbers. They care only for their total income; they are not interested in whether anybody actually watches YT!
It will certainly reduce the exposure for flying videos since I reckon those who watch flying videos are probably not major multimedia consumers in the sense of living on YT all day long. For sure anybody who managed to get a PPL must have some sort of life…
Google is a different topic. If you have a business then you probably must pay for adwords / page ranking. I give them £300/month in my little business. But there is no real downside; google collects this money by, ahem, running the google search engine which we all use.
